customer relationship management
profile
A major therapeutics company with innovative discoveries to advance medicine and improve patients' lives. The company is dedicated to developing innovative therapies to treat serious illnesses.
objective
Effective and personalized communication with patients about their disease and treatment options.
solution
Streamlining the relationship marketing program by developing a new website where the users could register to receive personalized disease information. The registration process was improved to clearly communicate the goals and deliverables of the program. The number of registration for the program is well above industry standards and implementation of the Captcha module eliminated invalid registrant data.
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