web development
profile
colddata clients include a pharmaceutical company with products in oncology, inflammation, and nephrology. The company strives to serve patients by transforming science into therapies that have the power to restore health.
objective
Develop an unbranded disease website which serves as a communication vehicle to inform patients about available products and support, as well as an informational center to educate patients about their disease and treatment options.
solution
colddata developed a website that fully integrated the relationship marketing and support programs. The outcome of usability studies, as well as demographic and target audience analysis resulted in the development of a site that created disease awareness and drove high volume of traffic to the website. By the end of first year, the traffic had increased by 550%, over 10,000 users had registered to receive disease information, and 40% of top priority keywords were ranked in the top 10 results of major search engines.
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