online promotions and media planning
You want quality site visitors, those who are actively seeking information and educating themselves about your products and services. To reach them, you will need to complement your offline promotions with a variety of online promotional tactics. Our professionals will assist you to develop creative tactics that effectively reach your target audience. Choosing the right media is fundamental to the success of your advertising campaign.
Our online promotions and media planning services typically consist of:
- Online Strategy and Media Plan
Define the audience, identify a strategy, create a detailed media plan.
- Email Marketing (Opt-in)
Reach your target audience in a cost-effective manner. User responses are tracked against a global opt-in/opt-out database which allows you to establish a two-way dialog with your audience.
- Static Banner Ads
Skyscrapers, vertical, horizontal, bricks of all sizes and dimensions. We help determine which format works best for your audience.
- Rich Media Advertising
Pointroll/EyeBlaster interactive banners, streaming audio/video and much more.
- Regional/Local Advertising
Target your city, state, country or any specific region.
- Search Engine Marketing (SEM)
PPC Campaigns, keyword buys, text ads, contextual advertising etc.
ColdData's online advertising services also include auditing your Internet ad campaign to assure its proper delivery, as well as tracking and optimization of your campaign to increase ROI.
We use the most advanced research and tracking technology to choose the right placements and ad formats for your audience. Our ongoing campaign analysis will not only provide exact campaign measurements, but will also reveal your site's ability to convert visitors into sales, leads or actions. After all, no campaign will be considered successful if your site cannot convert the visitors you've paid to acquire.
Please contact us to see how we can help you with online promotions and media planning. |
