search engine marketing (SEM) and
PPC campaign management
Everyday,
there are hundreds of millions searches performed on the Internet. Search Engine Marketing (SEM) and Search Engine Optimization (SEO) are powerful channels to attract and convert new customers, and needs to be a core component of any marketer's online marketing strategy.
Search engine marketing has become a science of its own, evolving far beyond rankings in the major search engines. To be effective, search marketing requires a multi-faceted approach.
- Paid Placement—a portion of search results have become advertising. Know what keywords convert to your marketing goals and optimize ROI on your advertising investment.
- Paid Inclusion—distribute comprehensive product data feeds to multiple search engines.
- Organic Search Engine Optimization (SEO)—use leading technologies to improve natural rankings of your websites in search results.
- Integration with Other Advertising Channels—integrate your search marketing strategy with display ad and other forms of advertising resulting in better targeting and more relevant messaging.
- Tracking and ROI Optimization—using the latest analytics tools to optimize all of the search initiatives based on real-time conversion tracking, ROI, and ROAS measurement.
ColdData takes a holistic approach to search engine marketing. First, we begin with an evaluation of your business and marketing goals and we look at what your competition is doing. Based on the marketing landscape, we develop a search marketing strategy that is aligned with your goals. From PPC and paid inclusion programs to feed management, our tools automate labor intensive processes such as managing keyword bids across multiple engines and tracking your metrics from impression to click to conversion. Once your campaign is executed, our dedicated account management team continues to optimize and maximize your campaign. You'll see exactly what's working and what is not with our robust reporting and analytics solutions.
To every engagement, we bring years of experience and unparalleled global capabilities in search engine optimization, paid search management, and feed management. Learn why ColdData may be the right search engine marketing agency to achieve your marketing goals.
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